5/31/2023 0 Comments Creating a logo in illustrator![]() ![]() Since a logo shouldn't ever be altered beyond set brand guidelines, ease of editing shouldn't be a concern from the client. The more difficult the file is to edit, the more it will discourage the client altering it. In most cases I do everything I can to expand, flatten, and merge all artwork for a logo. (This also, takes care of the legal issues regarding sending someone font files). The client shouldn't ever need any fonts to use their logotype. ![]() I post "possible and feasible" because it's not logical to convert a 20 page InDesign file to outlines, However, for logo work you should really always convert to outlines for your final production files. ![]() Whenever possible and feasible convert type to outlines for client delivered files. But you keep it in your files for your use. Don't provide the "master" to the client. Be aware: It's a good idea to retain a "master file" containing live type and un-expanded art for you in case it's needed in the future. ![]()
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